Our Evidence Strategy, Value Communication, and Real-World Data (RWD) Services

At MCRA, our team understands that evidence development spans the entire product life cycle and incorporates multiple stakeholder perspectives. We can work with you to align your evidence strategy with stakeholder requirements, aid in the development of real-world evidence, and help effectively communicate product value to drive broader market access.


Key areas of support include:

  • Evidence Gap Assessment

  • Payer Medical Policy Evaluation

  • Stakeholder Interviews and Surveys

  • Literature Reviews

  • Evidence Generation Strategy and Roadmap

  • Stakeholder Value Proposition Development

  • Study Protocol Review

  • Real World Evidence Development (leveraging Payer Claims and Electronic Health Records)

    • Burden of Illness Studies

    • Health Economic Studies

    • Claims Data Analyses

  • Budget Impact Model Development

  • Value Dossier and Value Presentation Preparation