What is Digital Health?

Digital Health is the convergence of health and wellness innovations with digital technologies to enhance healthcare and society. As computing and software technologies have developed over time, the need for Digital Health medical device services has emerged to guide teams on the best practices for adapting these new technologies to the regulated medical device industry.

MCRA’s Digital Health Program supports companies at all stages of the product development lifecycle for their digital health medical devices and technologies. Our dedicated staff, with expertise in software as a medical device and software in medical device, are structured into two verticals: Digital Diagnostics and Therapeutics and Imaging. Our digital health experts are aided by MCRA’s expansive clinical and technical medical device experts across our therapy areas.

MCRA’s Digital Health Program offers services tailored to Digital Health technology companies to efficiently and effectively bring their digital health devices and technologies to market, including:

  • Electronic Health Records

  • Connected Sensors

  • Mobile Applications

  • Artificial Intelligence and Machine Learning Technologies

  • Virtual/Augmented Reality

Our digital health consulting expertise has proven invaluable to numerous clients in this space. We work closely with these companies at every stage of the product development lifecycle, ensuring their innovative new concepts and technologies reach the marketplace as quickly and smoothly as possible. We understand the obstacles these companies face, and we’re uniquely positioned to help overcome them.

Digital Health Program

The Challenges of Bringing Digital Health Solutions to Market

Tech companies serving the health and wellness sectors face numerous challenges when they attempt to introduce new solutions to the marketplace. Many of these are due to the complex nature of the industry, with regulatory compliance and reimbursement through insurance providers being two of the most significant concerns.

In some cases, firms try to bring a new solution to the market without a full understanding of the value proposition they offer, slowing down the adoption process and leaving them behind their competitors.

This is where MCRA’s digital health consulting can be an extremely beneficial resource for these companies. Our digital health services are built upon a solid foundation of industry knowledge that encompasses every aspect of the product lifecycle.

From providing CRO expertise during development to navigating the global regulatory landscape to understanding the economic side, our healthcare technology consulting provides clients with all the guidance they need to ensure their new ideas are as successful as they can be.

We have helped countless digital health products make their way to the people who can benefit most from them. With the help of our e-health consulting services, technology providers will be in the best position to achieve their goals.

Digital Diagnostic and Therapeutic Experts

The Digital Diagnostics and Therapeutics team provides four key services to clients: Regulatory Strategy, Digital Health Policy Navigation, FDA Submission Support, and Gap Analyses.

Holistic Strategic Advisory

Our holistic strategy designs comprehensive strategic regulatory plans and timelines for medical devices with digital capabilities for the total product lifecycle. MCRA’s team of digital health experts will train your organization on digital health-related regulatory policies and paradigms, reimbursement and market access, quality assurance, cybersecurity regulatory requirements, and software regulatory requirements for your digital health medical device to ensure your company is effectively navigating current and future stakeholders.

Digital Health Policy Navigation

The Digital Health Policy Navigation service advises your team on current and upcoming Digital Health related regulatory policies, guidance, and standards, such as software as medical device, software in medical device, AI/ML, and cybersecurity. By advising on new Digital Health device policies, our team can assess and prepare market access and data generation strategies early in the medical technology’s product development lifecycle to establish non-clinical and clinical evidence that is required.

FDA and Notified Bodies Submission Support

MCRA’s Digital Health product development consultants assist with the strategy and successful completion of regulatory submissions alongside your organization for digital health technologies. Our experts will lead and collaborate with your team to develop, create, and review verification and validation evidence for your medical device with digital health capabilities. We also support the product risk management for your digital health medical device, including evaluating the product, software, hardware, usability, and cybersecurity aspects for your digital health technology.

Gap Analysis

MCRA’s Digital Health team will identify additional evidence and documentation needed to support your target region regulatory submissions for your digital health medical technology. These analyses help develop documentation, like your Design History File (DHF), to satisfy regulatory requirements for the digital health device, including software documentation, human factors and usability engineering activities, clinical validation strategy and protocol development.


The Imaging team provides Imaging Software Strategy services to clients in the Digital Health medical technology space. This strategy includes work related to Quantitative Imaging, Computer Aided Triage, Computer Aided Detection and Diagnosis (i.e. QI, CADt, CADe, CADx, and CADe/x).

MCRA’s Imaging team provides the strategy to best prepare your digital health medical device for regulatory review and submission from the FDA and other Notified Bodies. Our team includes former FDA Lead Reviewers, imaging scientists, and statisticians with experience reviewing imaging software protocols to ensure they meet FDA expectations for a variety of intended uses.

Imaging Medical Technology Services:

  • Understand how the FDA will categorize your software for the digital health medical device

  • Adjusting your medical digital health device to fit in the desired regulatory path

  • Classifying your medical device functionality properly with proper predicate selection

  • Identifying a regulatory strategy for 510k, De Novo, and PMA submissions for your digital health technology

  • Guiding your quantitative imaging strategy around performance testing and software functionality to meet FDA guidelines

  • Manual, semi-automated, and fully automated quantitative imaging device performance testing conception and review

  • Standalone and reader study protocol design and review

  • Image segmentation, surgical planning, and 3D modeling strategy and protocol design

Imaging Medical Technology Expertise

Our team of experts have experience working with a range of digital health technologies, including Ultrasound, Stroke Devices, and Computer Aided Triage devices. We also have experience with digital health devices across the spectrum of imaging medical devices, such as X-Ray CT, MRI, and other modalities.

Additionally, the majority of imaging software devices now use Artificial Intelligence (AI) and Machine Learning (ML), also called AI/ML. Our team understands the new challenges this may present, and can guide your team through the FDA policies and best practices relating to general AI/ML implementation in digital medical devices.

In addition to CAD, we offer protocol and review services for specific technologies like Image Segmentation, Surgical Planning, 3D Modeling, Visualization (AR/VR) & Printing, and other applications.

Contact a Digital Health Expert

Meet Our Digital Health Team

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Alex Cadotte

Alex Cadotte, Ph.D.

Vice President, Digital Health, AI, and Radiology Regulatory Affairs
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Nima Akhlaghi, Ph.D.

Nima Akhlaghi, Ph.D.

Director, Digital Health & Imaging Center Lead
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Gretchen Nelson

Gretchen Nelson

Director, Clinical Affairs
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Chava Zibman, Ph.D.

Chava Zibman, Ph.D.

Principal Statistician- Diagnostics