Amanda Rhoades

Amanda Rhoades

Director, Reimbursement & Market Access Execution

After spending over ten years working with some of the largest medical device companies in the U.S., Allergan, Covidien, Medtronic, and Johnson & Johnson where she was responsible for customer analysis, including proforma and market assessments, customized action planning and strategy execution. Identifying opportunities with payers through salesforce platform data management and reporting. 

Ms. Rhoades established an Independent Consultant program specializing in reimbursement and market access, billing and coding, provider reimbursement in all settings of care, training, development of field-based reimbursement support resources and coverage expansion. 


Ms. Rhoades holds a Bachelor of Science in Kinesiology with a Health Promotion specialization and concentration in Cardiac and Pulmonary Rehabilitation from Michigan State University. She received her Master of Science in Administration with a concentration in Health Services Administration from Central Michigan University.


Ms. Rhoades is considered a trusted advisor with her extensive payer relationships, which include collaboration with commercial, Medicare and Medicaid health plans, in addition to Integrated Delivery Networks to establish product value propositions and perform evidence dissemination, in alignment with KOLs. These efforts involved working across multiple disease areas including, bariatric surgery, pulmonology, urology, otolaryngology with prominent payers, including several BCBS plans, Optima Health and Medicare contractors, resulting in increased market adoption.

Ms. Rhoades excels in providing patient access through identifying barriers to utilization, provider and patient education collateral, call center coordination, insurance approval process, reimbursement landscape analysis, payer engagement, and customer support.


Ms. Rhoades is an accomplished market access and reimbursement professional with 18 years of in-depth experience in healthcare and medical device industries. She has proven successful tactical execution providing market access, payer engagement, policy development, reimbursement, market development and medical device sales. 

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