Amanda Briscoe Tracy VP, Global Market Development

Ms. Briscoe Tracy manages and directs the Global Market Development department for MCRA. Ms. Briscoe Tracy brings with her more than 16 years experience as an accomplished sales and marketing leader, reimbursement professional and entrepreneur. Ms. Briscoe Tracy is responsible for maximizing MCRA's US and International sales and marketing market share and profits. Work involves following global market trends and driving strategic sales and marketing initiatives to meet internal and external organizational demands. Additional responsibilities include client contract management / negotiation coupled with establishing competitive pricing and program strategies for MCRA's seven global business units: Regulatory Affairs, Reimbursement, Quality Assurance, Clinical Affairs, Biologics, Compliance and Intellectual Property.

Prior to joining MCRA in May 2007, Ms. Briscoe Tracy's executive expertise was concentrated in pharmaceutical and medical device sales, sales management and reimbursement. Ms. Briscoe Tracy's qualifications and accomplishments are exemplified through years of dedicated work experience with Eli Lilly and Company, Johnson and Johnson, and Cyberonics, Inc. Ms. Briscoe Tracy has been acknowledged for driving multi-million dollar annual revenue growth and is a recipient of multiple company reimbursement and top performer sales awards.

Ms. Briscoe Tracy received her Bachelor of Science degree in pre-med Biology from Wittenberg University and Master of Science degree from Tufts University School of Medicine with a concentration in Health Communication.