Amanda Briscoe Tracy VP, Global Market Development

With more than 14 years experience as an accomplished entrepreneur, reimbursement professional, and sales and marketing leader, Ms. Briscoe Tracy manages and directs the Global Market Development department for MCRA. For MCRA, Ms. Briscoe Tracy is responsible for client relationship management, sales and marketing and new business opportunities.

Prior to joining MCRA in May 2007, Ms. Briscoe Tracy served as an executive with expertise in pharmaceutical and medical device sales and reimbursement. Ms. Briscoe Tracy’s qualifications and accomplishments are exemplified through more than 10 years of dedicated work experience with Eli Lilly and Company, Johnson and Johnson, and Cyberonics, Inc. Ms. Briscoe Tracy’s core competencies include retail and institutional sales, sales team development, organizational leadership, national sales operations, growth planning, product launches, market analysis and reimbursement/contract negotiations. Ms. Briscoe Tracy has been acknowledged for driving multi-million dollar annual revenue growth and is a recipient of multiple company reimbursement and sales awards.

Ms. Briscoe Tracy received her Bachelor of Science degree in pre-med biology from Wittenberg University and Master of Science degree from Tufts University School of Medicine with a concentration in health communication. Additionally, Ms. Briscoe Tracy is a certified professional reimbursement coder. She has had extensive working relationships with Medicare, Medicaid and commercial carriers, with the ability to process reimbursement denial, appeals and other third party correspondence.